Social Media Consulting & Education for Small - Medium Businesses, one handshake at a time

It occurred to one of my long time friends and colleagues, that I have been informally assisting business people (and himself) understand how to :

  1. Engage in social media, and business development (or what I call, the "Social Media Handshake");
  2. Using social media and business development, find and open the "right" doors for a face to face conversation (one "handshake" at a time); and
  3. Develop these conversations into long term business mutually beneficial relationships.

Too many times have I come across "social media experts" who literally speak down / preach, without taking the time to understand what business people actually want to learn about social media and business development, and then apply it to their businesses. It's time for a new approach.

For a down to earth, common sense approach, taking your social media goals and ambitions for your business on board, let's have a conversation. Fill in the form and let's introduce ourselves.

Thank you,

Thomas Skennerton

Social Media Business Development Professional


Business Development using Social Media? What does this mean for you and your business?

As strange as it may seem, you can definitely leverage the power of social media to further build on your current business development activities.

I personally and professionally use a combination of LinkedIn, Twitter, Facebook, and Google+ to deepen my business development activities, and with an approximate 30% positive response, I am very satisfied with the outcomes.

But it also depends on what sites, and how much you want to delve into social media, and that conversation is a crucial one for you and I to have.

Let me show you how it could potentially work for you, as it does for me.


What time and effort do you need to put into social media for your business?

The old saying still stands true .... you reap what you sow, or, what you put in, is what you get back out.

But, you can be smart about it too, and that's where we come in.  

Whether it is only an hour every week, or right up to the full planning, implementation, and then managing your entire social media presence, allow us to show you different options and different approaches, and then you choose what you are comfortable with.

There is no absolute right method. You pick the one that best suits you / your time / your budget.   


What does SMHandshake specialise in?

Our specialty is the planning and implementation of a social media strategy, to value add to your current business development and reach activities.

Regardless of your opinion of social media, it is here to stay. What we would like to show you is the "Social Media Handshake" ... how you can meet new clients, new partners, and new opportunities through the intelligent use of social media.

When we consult with you, we actually listen to you, and then collaboratively work with you on where you are seeking to go. 

We will build a social media plan that accelerates your current goals, not replaces them... with your approval.

We can scale down or scale up or social media proposals, and then customise to meet your appetite, budget, abilities and time.

One handshake at a time.


What does a SMHandshake client look like?

Our current clients include:

  • Real Estate Agent
  • Coffee Manufacturer
  • Homelessness Services Manager
  • Personal Trainer
  • State Government Department Manager
As you can see, quite diverse range of people, but all with a common need ... to understand how social media could add value to their businesses.

If you don't have the:
  • Understanding of social media, but want to learn
  • Time to invest in planning and implementing a social media plan
  • Budget to employ a social media manager internally
  • Time to run your social media plan
You could very well be our next client.

Let's have an obligation free conversation to see if we are both the right fit.